People say – Curiosity killed the cat. Never completely understood this. Is it promoting not challenging the status quo? In which scenario is it a good thing? Looking from a product developer’s side e.g. I cannot see the setting in which you could say: It was enough, my product is perfect now and I should stop wondering how to improve it.

On the contrary, this kind of attitude is what leads directly to the products failure.

What is so wrong with the assumptions?

Well, if you want to have truly happy users or clients, you have to be sure your product is really usable. And this is to be achieved only true constant testing. Meaning:

Little to no assumptions are allowed, while curiosity is actually very welcomed!

The thing is, assuming that people will react to your product in a certain way is highly risky – you might think it would save you some money, but in the long run it always turns out that you will pay much more than you would if challenged your idea and design early enough.

(Check out how much redeveloping of already created product costs in the contrary with testing it in the early phases.)

Hope we agree that assumptions and not curiosity are in charge for killing the cat.

If so, then it is obvious why prototyping gets the spotlight here. Depending on the development phase your product is in, low or high-fidelity prototypes are there to help you to get the real picture on how people will interact with your product.

Interactive prototypes as obvious choice

Now, getting a piece of paper and pencil in your hands in order to draw a sketch explaining your idea can be suitable for the very beginning of your project. Meaning, low-fi prototypes are there if you want to be sure that you rounded up your initial product idea meaningfully.

But, if you are going to persuade someone that your product has a value or to make them feel its benefits or to see how they understand it, high-fidelity prototypes are the key.

One moving prototype can change the whole perspective your stakeholders take on your product. It can also help closing the deal with your client. Lastly, but not least importantly, interactive prototype makes wonders in developer-designer collaboration.

Interactive prototypes are not expensive

Being more similar to a final product, ‘moving’ high-fidelity prototypes give you a real chance to test your ideas with users, find mistakes and optimize your final product. This is actually your chance to save a lot of time while sorting out most of the problems even before you start coding – find a reliable prototyping tool (KonceptApp is a great help here) and start testing all of your assumptions.

Moral of the story: If you want your product to succeed, test your assumptions and kill the unjustified ones. Long live curiosity!