Everyday we are facing a BIG myth - neverending war between SEO and Usability. We are accepting it. Doing nothing about it. And this makes us furious.

Well, that’s enough!

It is time to change the perspective! There is no war, the only problem is with our perception of what comes first - usability or SEO? Guys and gals, the truth is here:

First comes Usability and then SEO!

But why?

Good usability implies that users can easily move through your website or mobile app, and reach their goals in less time and without feeling stupid because they can’t find something that was promised to them. And THAT implies that you don’t have a busy workplace – fewer words, titles, and links, better for usability. But, when it comes to SEO this is not really the case. As The requirements for setting the good SEO are quite the opposite.

It’s time for myth busters!

Before starting optimising SEO for your website, you need to know your audience. You need to make sure that design of a product is intuitive for your users.

Good design is the key factor in the user acquisition. If people don’t like it, your SEO might be fabulous and bring masses to see your website, but if it doesn’t communicate values effectively, it is pretty possible people will not come back. In order to prevent these situations, you should test how people experience your design. Once you are done, implementing of SEO strategy may begin.

The goal of usability testing is to make people come back to your website, again and again.

First of all, create the interactive prototype (our advice is to try with some good tool like KonceptApp, or free option UsabilitySquare), and then test the usability of that prototype.

Now, when you have the priceless feedback, you can change your design accordingly. The site which usability is clearly satisfying is ready and steady to be optimized by SEO rules. Of course, the goal is to be as high as you can be in Google search. Good luck!