What is a UX Audit and Does Your Product Need One?
As UX design aims to make digital products more intuitive, easy and enjoyable to use, it naturally becomes a powerful engine of business growth. The happier... Read more →
by Marijana Vukovic August 07, 2020
Why You Need a User Experience Roadmap
Since the time we first wrote about User Experience strategy, nothing has really changed in terms of industry-wide acceptance of a specific standard or format that... Read more →
by Marijana Vukovic May 15, 2020
Essential Tips for Creating Great UX Documentation
Most designers are not thrilled about this, but documentation is a huge part of the UX design process. It serves an important goal of moving the... Read more →
by Marijana Vukovic February 28, 2020
6 User Experience Design Trends for 2020
At the beginning of each new year designers are looking at the UX design trends that could help them improve the digital products they’re working on.... Read more →
by Marijana Vukovic January 28, 2020
Why is Visual Storytelling Important for UX?
Designers are storytellers whether they’re aware of it or not. They use visuals instead of words to form an emotional connection with their audience. Lately, we’re... Read more →
by Marijana Vukovic December 11, 2019
Improve Your UX with Strong Visual Hierarchy
The Internet has become a very noisy place. The moment we’re connected, it’s like everything is screaming for our attention — email and social media notifications,... Read more →
by Marijana Vukovic November 07, 2019
The Role of Information Architecture in UX
Information architecture (IA) is an important part of the overall UX design process. It lays out the visual elements hierarchy, functionality, navigation, and interaction for a... Read more →
by Marijana Vukovic September 05, 2019
Should You Be Running Design Sprints?
Design sprints are primarily problem solving tools, but they are also innovation tools. Even though the original design sprint format came from a giant like Google,... Read more →
by Marijana Vukovic August 14, 2019
Why Illustrations Matter in UX Design
Illustrations have become an important part of user interfaces, serving both as a functional element and a tool for communicating and delivering brand or product messages.... Read more →
by Dragana Krtinić May 23, 2019
How to Design Meaningful Mobile App UX
In today’s highly competitive mobile ecosystem, creating a successful app requires a deep understanding of UX design. Consumers are becoming more and more impatient - one... Read more →
by Marijana Vukovic April 11, 2019
The Benefits of Value-centered UX Design
User-centered design has been the talk of the design community for a few years now. All we keep hearing about is how design needs to focus... Read more →
by Marijana Vukovic March 12, 2019
Visual Data for Smarter UX Design Decisions
There are many testing methods that designers can use to help shed light on the actions users take in their product, even as early as in... Read more →
by Marijana Vukovic February 06, 2019
5 Tips on Designing for Accessibility
I think we can all agree that designers have a lot on their mind when designing the UX for a new website or app. And this... Read more →
by Marijana Vukovic December 14, 2018
The Essential Guide to UX Writing
Even though UX writing has just recently came into focus, it’s always been a huge part of the UX design practice. And that’s not surprising at... Read more →
by Marijana Vukovic October 29, 2018
Product UX – The Peril of Being Too Personal
There’s been a lot of talk about personalized UX lately and it seems like we’re getting too caught up in the trend. Obviously, there are some... Read more →
by Marijana Vukovic September 11, 2018
5 UX KPIs You Need to Start Tracking
As a user experience designer you work towards improving the quality of user interactions and increasing the overall user satisfaction with a product. These are qualitative... Read more →
by Marijana Vukovic August 18, 2018
The importance of user stories for UX design
User stories are a simple but effective tool to help you articulate the user’s perspective and they can make significant difference for the design output. They... Read more →
by Marijana Vukovic July 23, 2018
When Breaking the UX Rules Makes Sense
If you are a UX designer, you do a lot of your work within the boundaries of design principles, common patterns, and best practices. All of... Read more →
by Branko Tomić May 31, 2018
How to Build a Winning UX Team
As a UX designer working in a startup environment, it’s not uncommon to find yourself in a team of one. But it’s extremely hard to cultivate... Read more →
by Marijana Vukovic April 27, 2018
How to Plan a Usability Test in 5 Steps
Every digital product reaches a phase when it needs to be tested for usability. One of the biggest pitfalls in usability testing is conducting a study... Read more →
by Marijana Vukovic March 28, 2018
Benefits of Working in the Lean UX Environment
If you are a part of a cross-functional product development team, then you’re probably always looking for ways to work as optimally as possible. And not... Read more →
by Marijana Vukovic March 05, 2018
Here's Why You Definitely Need a Design System
Design has never been more important. It’s an agent of change and a key competitive differentiator for companies in many industries. Why? Because it helps create... Read more →
by Marijana Vukovic February 01, 2018
5 Essential UX Tools You Should be Using in 2018
When it comes to UX design tools, there’s a whole lot of choices out there for every step of the design process. A variety of tool... Read more →
by Marijana Vukovic November 24, 2017
Best Practice Tips for Testing Your App Prototype
The most successful digital products are the ones that users enjoy using. But what we rarely think about is how those products managed to hit all... Read more →
by Marijana Vukovic October 13, 2017
The 6 Pillars of Great UX Design
Designing great digital products is hard. You have to envision something that will consistently delight people so they want to engage with it over and over... Read more →
by Marijana Vukovic July 14, 2017
9 UX Experts Share their No.1 Usability Testing Tip
Usability testing has been at the center of UX/UI design conversations lately, and it’s a concept that is rightfully gaining more importance. Companies are finally realizing... Read more →
by Marijana Vukovic June 14, 2017
5 Benefits of Good UX for Digital Businesses
Do you have a Web or mobile app but you know sales could be a lot better? Do you feel like your digital product is missing... Read more →
by Marijana Vukovic June 02, 2017
Here’s the Key to Successful Collaboration between UX Designers and Developers
Digital product designers and engineers are actually two halves of the same coin. In an ideal world, they would work perfectly well together. There’d be no... Read more →
by Marijana Vukovic May 18, 2017
3 Surprising Things You Can Do With a Prototyping Tool
Designing UI is becoming more complex as designers now need to create complex interfaces for new technologies in order to seamlessly connect people with digital products in a way that feels natural to them. Read more →
by Marijana Vukovic April 26, 2017
What You Don’t Know about the ROI of UX Testing
UX designers are often in a position where they have to prove the value of user experience to their executives and show them how investing in it will actually pay off. For those still in doubt, let’s look at the obvious and less obvious reasons for investing in usability and user testing. Read more →
by Marijana Vukovic April 05, 2017
UX Strategy: What is it and do you really need one?
There’s been a considerable discussion lately about UX strategy, what it implies, and whether or not companies even need one. In its basic form, a strategy... Read more →
by Marijana Vukovic March 09, 2017
5 Usability Mistakes That are Slowly Killing your Product
Using your application should be a smooth sailing experience for users. Therefore, everything you do as a designer should revolve around blowing wind into your users’ figurative sales. But that’s easier said than done. With so many best practices available to UX designers, there are surprisingly many fatal usability problems in modern apps. So how exactly do we manage to set our products for failure? Read more →
by Marijana Vukovic January 27, 2017
Caution – early usability testing decides the product’s destiny!
Today, probably more than ever, users are the ones who make definite decisions whether products will be successful or not. A bit spoiled by improved quality and innovations, as well as numerous choices of products, users expectations are pretty high while their interest is very hard to evoke. And this is especially true for the software industry. Read more →
by Tamara Rendulić July 15, 2016
‘Benefits of interactive prototypes AKA: Assumptions killed the cat
People say – curiosity killed the cat. Never completely understood this. Is it promoting not challenging the status quo? In which scenario is it a good thing? Looking from a product developer’s side e.g. I cannot see the setting in which you could say: It was enough, my product is perfect now and I should stop wondering how to improve it. Read more →
by Tamara Rendulić July 08, 2016
Love-hate relationship: SEO and Usability
Every day we are facing a BIG myth - neverending war between SEO and Usability. We are accepting it. Doing nothing about it. And this makes us furious. Well, that's enough! Read more →
by Tanja Tanacković July 01, 2016
Usability testing – Expectations vs Reality
The fact: User should NEVER EVER feel helpless or stupid! When it comes to the usability, there is a big difference between our assumptions and reality. In order to showcase this, we are bringing you one practical example! Read more →
by Tanja Tanacković June 23, 2016
User persona – your best friend in a design process
A disclaimer: persona is not really an individual, but rather a merge of research results gathered from observing many different people, who are true representatives of a certain category. Cold data are not what you’re looking for. The key lies in their anthropomorphization. Read more →
by Tamara Rendulić April 15, 2016
Designer vs Developer: Who’s right?
There is an ongoing story about the collision between designers and developers. Many potential and actual designer-developer problematic interactions can be prevented by keeping some simple directions in mind. Read more →
by Tamara Rendulić March 15, 2016
UX is about translation
If you want to get closer to users and make them feel comfortable while using your product, you should adapt it to their needs. Good user experience requires localization of your product, and this stands equally for different platforms as well as different cultures. Read more →
by Tamara Rendulić March 09, 2016
Secrets of awesome UX teams
All productive and harmonic teams have in common certain practices which stick them together more closely. While all of this will help you to organize UX team, there are some specific practices good to have in mind in order to create perfect UX environment. Read more →
by Tamara Rendulić February 25, 2016
These are the people you wish to have in your UX team
UX design teams in enterprise environments are not a surprise anymore. Successful ones are consisted of capable and passionate individuals ready and steady to work in a cross-functional teams and dynamic atmosphere. Read more →
by Tamara Rendulić February 18, 2016
Want to nail usability testing? Create tasks!
Whether you conduct usability testing on paper sketches, clickable images, high-fidelity prototypes or fully working systems, effective tasks set upon users are essential for test success. Carefully assembled tasks reveal products strengths or drawbacks and make communication with users fruitful and meaningful. Read more →
by Tamara Rendulić February 11, 2016
Behind every successful UX there is a well thought out psychology
In order to build something meaningful, designers have to work within certain psychological framework. In other words, they have to be comfortable with concepts through which people are adopting new stuff, making connections, relate to things, learn, etc. This is not easy, but there are certain patterns of user’s behaviour which are predictable and good to have in mind in order to create great UX. Read more →
by Tamara Rendulić February 09, 2016
5 basic principles of UX
There are (at least) five basic principles to stick to in order to end up with products which users will enjoy using. Even though someone could say that these are not really sufficient, one is for sure – they are necessary for good UX. Check out the principles we found to be important to guide design process and keep your UX team on the same and right path. Read more →
by Tamara Rendulić February 08, 2016
Most common UX practices for 2015
We were talking with many UX professionals, product owners and designers throughout the year in order to find out what are their biggest pains and hopes when it comes to UX. Enjoy the infographic we prepared for you! Read more →
by Tamara Rendulić December 30, 2015
3 simple steps to get free and awesome feedback from real people
Have you heard about the Square where people gather to discuss usability? Everyone who believes in open communication and idea of sharing without interest are very welcomed to come abroad! Read more →
by Tamara Rendulić December 22, 2015
3 reasons why user research is crucial for your design
If you approach user research appropriately, you will soon find out that it is not just one of the boring boxes you have to check in order to move on with designing. Read more →
by Tamara Rendulić December 18, 2015
What UX designer and construction worker have in common?
Try to imagine your design process as a building of a house. Read more →
by Tamara Rendulić December 11, 2015
How much would you pay to save a product with bad UX?
A product which fails to provide good UX is a proper money eater. Meaning: if you didn’t think on time what customers like, you will be in a real trouble later. Read more →
by Tamara Rendulić December 03, 2015
Empathy maps: way not to end up on products graveyard
How to make sure your product will be appreciated? Try with mapping the emotions of your potential users. Read more →
by Tamara Rendulić November 27, 2015
‘Hell, NO!’ is the answer you want
If we are on the same page in considering products as meant for users and satisfaction of their needs, then user research should be absolutely indisputable part of the UX design process. Read more →
by Tamara Rendulić November 24, 2015
What’s all the fuss about usability?
Users already know how each and every feature of your product is supposed to look like. Read more →
by Tamara Rendulić November 22, 2015
Empathy design: for people made of blood, feelings and needs
Business by itself is all about logic and rational decisions. But, what makes a difference between products or services which are to become popular or easily forgotten is actually emotional engagement. Read more →
by Tamara Rendulić October 26, 2015
What the users want: common mistakes while trying to find out
Simple truth: If you want to target the real needs of your users, test your product with them. Read more →
by Branko Tomić October 15, 2015
The case of 3D Touch
Although Apple is known for great user experiences and many would agree their software is quite easy and pleasure to use, it does not mean they are infallible. Read more →
by Jovan Erčić October 10, 2015
A few tips on finding the perfect free stock photos
Tips and tricks on finding great free stock photos source right for you. Time saver. Read more →
by Branko Tomić October 05, 2015
Best free stock photos resources of our choice
A list of five websites worth of checking out on regular basis. Read more →
by Tamara Rendulić October 03, 2015
Make your prototypes move and interact!
One moving prototype is able to vastly enhance the overall user experience. Read more →
by Branko Tomić October 01, 2015
KonceptApp: best national cloud/data application!
CESA 2015 recognized our revered prototyping tool and encouraged us to keep up the good track. Read more →
by Tamara Rendulić September 23, 2015
5 UX KPIs You Need to Start Tracking
As a user experience designer you work towards improving the quality of user interactions and increasing the overall user satisfaction with a product. These are qualitative... Read more →
by Marijana Vukovic August 18, 2018
Caution – early usability testing decides the product’s destiny!
Today, probably more than ever, users are the ones who make definite decisions whether products will be successful or not. A bit spoiled by improved quality and innovations, as well as numerous choices of products, users expectations are pretty high while their interest is very hard to evoke. And this is especially true for the software industry. Read more →
by Tamara Rendulić July 15, 2016
Love-hate relationship: SEO and Usability
Every day we are facing a BIG myth - neverending war between SEO and Usability. We are accepting it. Doing nothing about it. And this makes us furious. Well, that's enough! Read more →
by Tanja Tanacković July 01, 2016
Usability testing – Expectations vs Reality
The fact: User should NEVER EVER feel helpless or stupid! When it comes to the usability, there is a big difference between our assumptions and reality. In order to showcase this, we are bringing you one practical example! Read more →
by Tanja Tanacković June 23, 2016
Want to nail usability testing? Create tasks!
Whether you conduct usability testing on paper sketches, clickable images, high-fidelity prototypes or fully working systems, effective tasks set upon users are essential for test success. Carefully assembled tasks reveal products strengths or drawbacks and make communication with users fruitful and meaningful. Read more →
by Tamara Rendulić February 11, 2016
Behind every successful UX there is a well thought out psychology
In order to build something meaningful, designers have to work within certain psychological framework. In other words, they have to be comfortable with concepts through which people are adopting new stuff, making connections, relate to things, learn, etc. This is not easy, but there are certain patterns of user’s behaviour which are predictable and good to have in mind in order to create great UX. Read more →
by Tamara Rendulić February 09, 2016
3 simple steps to get free and awesome feedback from real people
Have you heard about the Square where people gather to discuss usability? Everyone who believes in open communication and idea of sharing without interest are very welcomed to come abroad! Read more →
by Tamara Rendulić December 22, 2015
How much would you pay to save a product with bad UX?
A product which fails to provide good UX is a proper money eater. Meaning: if you didn’t think on time what customers like, you will be in a real trouble later. Read more →
by Tamara Rendulić December 03, 2015
Empathy maps: way not to end up on products graveyard
How to make sure your product will be appreciated? Try with mapping the emotions of your potential users. Read more →
by Tamara Rendulić November 27, 2015
‘Hell, NO!’ is the answer you want
If we are on the same page in considering products as meant for users and satisfaction of their needs, then user research should be absolutely indisputable part of the UX design process. Read more →
by Tamara Rendulić November 24, 2015
What the users want: common mistakes while trying to find out
Simple truth: If you want to target the real needs of your users, test your product with them. Read more →
by Branko Tomić October 15, 2015
KonceptApp: best national cloud/data application!
CESA 2015 recognized our revered prototyping tool and encouraged us to keep up the good track. Read more →
by Tamara Rendulić September 23, 2015
Should You Be Running Design Sprints?
Design sprints are primarily problem solving tools, but they are also innovation tools. Even though the original design sprint format came from a giant like Google,... Read more →
by Marijana Vukovic August 14, 2019
How to Build a Winning UX Team
As a UX designer working in a startup environment, it’s not uncommon to find yourself in a team of one. But it’s extremely hard to cultivate... Read more →
by Marijana Vukovic April 27, 2018
User persona – your best friend in a design process
A disclaimer: persona is not really an individual, but rather a merge of research results gathered from observing many different people, who are true representatives of a certain category. Cold data are not what you’re looking for. The key lies in their anthropomorphization. Read more →
by Tamara Rendulić April 15, 2016
Designer vs Developer: Who’s right?
There is an ongoing story about the collision between designers and developers. Many potential and actual designer-developer problematic interactions can be prevented by keeping some simple directions in mind. Read more →
by Tamara Rendulić March 15, 2016
Secrets of awesome UX teams
All productive and harmonic teams have in common certain practices which stick them together more closely. While all of this will help you to organize UX team, there are some specific practices good to have in mind in order to create perfect UX environment. Read more →
by Tamara Rendulić February 25, 2016
These are the people you wish to have in your UX team
UX design teams in enterprise environments are not a surprise anymore. Successful ones are consisted of capable and passionate individuals ready and steady to work in a cross-functional teams and dynamic atmosphere. Read more →
by Tamara Rendulić February 18, 2016
What UX designer and construction worker have in common?
Try to imagine your design process as a building of a house. Read more →
by Tamara Rendulić December 11, 2015
What’s all the fuss about usability?
Users already know how each and every feature of your product is supposed to look like. Read more →
by Tamara Rendulić November 22, 2015
KonceptApp: best national cloud/data application!
CESA 2015 recognized our revered prototyping tool and encouraged us to keep up the good track. Read more →
by Tamara Rendulić September 23, 2015
Should You Be Running Design Sprints?
Design sprints are primarily problem solving tools, but they are also innovation tools. Even though the original design sprint format came from a giant like Google,... Read more →
by Marijana Vukovic August 14, 2019
Want to nail usability testing? Create tasks!
Whether you conduct usability testing on paper sketches, clickable images, high-fidelity prototypes or fully working systems, effective tasks set upon users are essential for test success. Carefully assembled tasks reveal products strengths or drawbacks and make communication with users fruitful and meaningful. Read more →
by Tamara Rendulić February 11, 2016
Empathy design: for people made of blood, feelings and needs
Business by itself is all about logic and rational decisions. But, what makes a difference between products or services which are to become popular or easily forgotten is actually emotional engagement. Read more →
by Tamara Rendulić October 26, 2015
Make your prototypes move and interact!
One moving prototype is able to vastly enhance the overall user experience. Read more →
by Branko Tomić October 01, 2015
What is a UX Audit and Does Your Product Need One?
As UX design aims to make digital products more intuitive, easy and enjoyable to use, it naturally becomes a powerful engine of business growth. The happier... Read more →
by Marijana Vukovic August 07, 2020
Why You Need a User Experience Roadmap
Since the time we first wrote about User Experience strategy, nothing has really changed in terms of industry-wide acceptance of a specific standard or format that... Read more →
by Marijana Vukovic May 15, 2020
Essential Tips for Creating Great UX Documentation
Most designers are not thrilled about this, but documentation is a huge part of the UX design process. It serves an important goal of moving the... Read more →
by Marijana Vukovic February 28, 2020
6 User Experience Design Trends for 2020
At the beginning of each new year designers are looking at the UX design trends that could help them improve the digital products they’re working on.... Read more →
by Marijana Vukovic January 28, 2020
Why is Visual Storytelling Important for UX?
Designers are storytellers whether they’re aware of it or not. They use visuals instead of words to form an emotional connection with their audience. Lately, we’re... Read more →
by Marijana Vukovic December 11, 2019
Improve Your UX with Strong Visual Hierarchy
The Internet has become a very noisy place. The moment we’re connected, it’s like everything is screaming for our attention — email and social media notifications,... Read more →
by Marijana Vukovic November 07, 2019
The Role of Information Architecture in UX
Information architecture (IA) is an important part of the overall UX design process. It lays out the visual elements hierarchy, functionality, navigation, and interaction for a... Read more →
by Marijana Vukovic September 05, 2019
Why Illustrations Matter in UX Design
Illustrations have become an important part of user interfaces, serving both as a functional element and a tool for communicating and delivering brand or product messages.... Read more →
by Dragana Krtinić May 23, 2019
How to Design Meaningful Mobile App UX
In today’s highly competitive mobile ecosystem, creating a successful app requires a deep understanding of UX design. Consumers are becoming more and more impatient - one... Read more →
by Marijana Vukovic April 11, 2019
The Benefits of Value-centered UX Design
User-centered design has been the talk of the design community for a few years now. All we keep hearing about is how design needs to focus... Read more →
by Marijana Vukovic March 12, 2019
Visual Data for Smarter UX Design Decisions
There are many testing methods that designers can use to help shed light on the actions users take in their product, even as early as in... Read more →
by Marijana Vukovic February 06, 2019
5 Tips on Designing for Accessibility
I think we can all agree that designers have a lot on their mind when designing the UX for a new website or app. And this... Read more →
by Marijana Vukovic December 14, 2018
The Essential Guide to UX Writing
Even though UX writing has just recently came into focus, it’s always been a huge part of the UX design practice. And that’s not surprising at... Read more →
by Marijana Vukovic October 29, 2018
Product UX – The Peril of Being Too Personal
There’s been a lot of talk about personalized UX lately and it seems like we’re getting too caught up in the trend. Obviously, there are some... Read more →
by Marijana Vukovic September 11, 2018
5 UX KPIs You Need to Start Tracking
As a user experience designer you work towards improving the quality of user interactions and increasing the overall user satisfaction with a product. These are qualitative... Read more →
by Marijana Vukovic August 18, 2018
The importance of user stories for UX design
User stories are a simple but effective tool to help you articulate the user’s perspective and they can make significant difference for the design output. They... Read more →
by Marijana Vukovic July 23, 2018
When Breaking the UX Rules Makes Sense
If you are a UX designer, you do a lot of your work within the boundaries of design principles, common patterns, and best practices. All of... Read more →
by Branko Tomić May 31, 2018
How to Plan a Usability Test in 5 Steps
Every digital product reaches a phase when it needs to be tested for usability. One of the biggest pitfalls in usability testing is conducting a study... Read more →
by Marijana Vukovic March 28, 2018
Benefits of Working in the Lean UX Environment
If you are a part of a cross-functional product development team, then you’re probably always looking for ways to work as optimally as possible. And not... Read more →
by Marijana Vukovic March 05, 2018
Here's Why You Definitely Need a Design System
Design has never been more important. It’s an agent of change and a key competitive differentiator for companies in many industries. Why? Because it helps create... Read more →
by Marijana Vukovic February 01, 2018
5 Benefits of Good UX for Digital Businesses
Do you have a Web or mobile app but you know sales could be a lot better? Do you feel like your digital product is missing... Read more →
by Marijana Vukovic June 02, 2017
Here’s the Key to Successful Collaboration between UX Designers and Developers
Digital product designers and engineers are actually two halves of the same coin. In an ideal world, they would work perfectly well together. There’d be no... Read more →
by Marijana Vukovic May 18, 2017
3 Surprising Things You Can Do With a Prototyping Tool
Designing UI is becoming more complex as designers now need to create complex interfaces for new technologies in order to seamlessly connect people with digital products in a way that feels natural to them. Read more →
by Marijana Vukovic April 26, 2017
What You Don’t Know about the ROI of UX Testing
UX designers are often in a position where they have to prove the value of user experience to their executives and show them how investing in it will actually pay off. For those still in doubt, let’s look at the obvious and less obvious reasons for investing in usability and user testing. Read more →
by Marijana Vukovic April 05, 2017
UX Strategy: What is it and do you really need one?
There’s been a considerable discussion lately about UX strategy, what it implies, and whether or not companies even need one. In its basic form, a strategy... Read more →
by Marijana Vukovic March 09, 2017
5 Usability Mistakes That are Slowly Killing your Product
Using your application should be a smooth sailing experience for users. Therefore, everything you do as a designer should revolve around blowing wind into your users’ figurative sales. But that’s easier said than done. With so many best practices available to UX designers, there are surprisingly many fatal usability problems in modern apps. So how exactly do we manage to set our products for failure? Read more →
by Marijana Vukovic January 27, 2017
Caution – early usability testing decides the product’s destiny!
Today, probably more than ever, users are the ones who make definite decisions whether products will be successful or not. A bit spoiled by improved quality and innovations, as well as numerous choices of products, users expectations are pretty high while their interest is very hard to evoke. And this is especially true for the software industry. Read more →
by Tamara Rendulić July 15, 2016
‘Benefits of interactive prototypes AKA: Assumptions killed the cat
People say – curiosity killed the cat. Never completely understood this. Is it promoting not challenging the status quo? In which scenario is it a good thing? Looking from a product developer’s side e.g. I cannot see the setting in which you could say: It was enough, my product is perfect now and I should stop wondering how to improve it. Read more →
by Tamara Rendulić July 08, 2016
User persona – your best friend in a design process
A disclaimer: persona is not really an individual, but rather a merge of research results gathered from observing many different people, who are true representatives of a certain category. Cold data are not what you’re looking for. The key lies in their anthropomorphization. Read more →
by Tamara Rendulić April 15, 2016
UX is about translation
If you want to get closer to users and make them feel comfortable while using your product, you should adapt it to their needs. Good user experience requires localization of your product, and this stands equally for different platforms as well as different cultures. Read more →
by Tamara Rendulić March 09, 2016
5 basic principles of UX
There are (at least) five basic principles to stick to in order to end up with products which users will enjoy using. Even though someone could say that these are not really sufficient, one is for sure – they are necessary for good UX. Check out the principles we found to be important to guide design process and keep your UX team on the same and right path. Read more →
by Tamara Rendulić February 08, 2016
Most common UX practices for 2015
We were talking with many UX professionals, product owners and designers throughout the year in order to find out what are their biggest pains and hopes when it comes to UX. Enjoy the infographic we prepared for you! Read more →
by Tamara Rendulić December 30, 2015
3 simple steps to get free and awesome feedback from real people
Have you heard about the Square where people gather to discuss usability? Everyone who believes in open communication and idea of sharing without interest are very welcomed to come abroad! Read more →
by Tamara Rendulić December 22, 2015
How much would you pay to save a product with bad UX?
A product which fails to provide good UX is a proper money eater. Meaning: if you didn’t think on time what customers like, you will be in a real trouble later. Read more →
by Tamara Rendulić December 03, 2015
Empathy maps: way not to end up on products graveyard
How to make sure your product will be appreciated? Try with mapping the emotions of your potential users. Read more →
by Tamara Rendulić November 27, 2015
What’s all the fuss about usability?
Users already know how each and every feature of your product is supposed to look like. Read more →
by Tamara Rendulić November 22, 2015
Empathy design: for people made of blood, feelings and needs
Business by itself is all about logic and rational decisions. But, what makes a difference between products or services which are to become popular or easily forgotten is actually emotional engagement. Read more →
by Tamara Rendulić October 26, 2015
What the users want: common mistakes while trying to find out
Simple truth: If you want to target the real needs of your users, test your product with them. Read more →
by Branko Tomić October 15, 2015
The case of 3D Touch
Although Apple is known for great user experiences and many would agree their software is quite easy and pleasure to use, it does not mean they are infallible. Read more →
by Jovan Erčić October 10, 2015
A few tips on finding the perfect free stock photos
Tips and tricks on finding great free stock photos source right for you. Time saver. Read more →
by Branko Tomić October 05, 2015
Best free stock photos resources of our choice
A list of five websites worth of checking out on regular basis. Read more →
by Tamara Rendulić October 03, 2015
What is a UX Audit and Does Your Product Need One?
As UX design aims to make digital products more intuitive, easy and enjoyable to use, it naturally becomes a powerful engine of business growth. The happier... Read more →
by Marijana Vukovic August 07, 2020
Why You Need a User Experience Roadmap
Since the time we first wrote about User Experience strategy, nothing has really changed in terms of industry-wide acceptance of a specific standard or format that... Read more →
by Marijana Vukovic May 15, 2020
Essential Tips for Creating Great UX Documentation
Most designers are not thrilled about this, but documentation is a huge part of the UX design process. It serves an important goal of moving the... Read more →
by Marijana Vukovic February 28, 2020
6 User Experience Design Trends for 2020
At the beginning of each new year designers are looking at the UX design trends that could help them improve the digital products they’re working on.... Read more →
by Marijana Vukovic January 28, 2020
Why is Visual Storytelling Important for UX?
Designers are storytellers whether they’re aware of it or not. They use visuals instead of words to form an emotional connection with their audience. Lately, we’re... Read more →
by Marijana Vukovic December 11, 2019
Improve Your UX with Strong Visual Hierarchy
The Internet has become a very noisy place. The moment we’re connected, it’s like everything is screaming for our attention — email and social media notifications,... Read more →
by Marijana Vukovic November 07, 2019
The Role of Information Architecture in UX
Information architecture (IA) is an important part of the overall UX design process. It lays out the visual elements hierarchy, functionality, navigation, and interaction for a... Read more →
by Marijana Vukovic September 05, 2019
Should You Be Running Design Sprints?
Design sprints are primarily problem solving tools, but they are also innovation tools. Even though the original design sprint format came from a giant like Google,... Read more →
by Marijana Vukovic August 14, 2019
Why Illustrations Matter in UX Design
Illustrations have become an important part of user interfaces, serving both as a functional element and a tool for communicating and delivering brand or product messages.... Read more →
by Dragana Krtinić May 23, 2019
How to Design Meaningful Mobile App UX
In today’s highly competitive mobile ecosystem, creating a successful app requires a deep understanding of UX design. Consumers are becoming more and more impatient - one... Read more →
by Marijana Vukovic April 11, 2019
The Benefits of Value-centered UX Design
User-centered design has been the talk of the design community for a few years now. All we keep hearing about is how design needs to focus... Read more →
by Marijana Vukovic March 12, 2019
Visual Data for Smarter UX Design Decisions
There are many testing methods that designers can use to help shed light on the actions users take in their product, even as early as in... Read more →
by Marijana Vukovic February 06, 2019
5 Tips on Designing for Accessibility
I think we can all agree that designers have a lot on their mind when designing the UX for a new website or app. And this... Read more →
by Marijana Vukovic December 14, 2018
The Essential Guide to UX Writing
Even though UX writing has just recently came into focus, it’s always been a huge part of the UX design practice. And that’s not surprising at... Read more →
by Marijana Vukovic October 29, 2018
Product UX – The Peril of Being Too Personal
There’s been a lot of talk about personalized UX lately and it seems like we’re getting too caught up in the trend. Obviously, there are some... Read more →
by Marijana Vukovic September 11, 2018
5 UX KPIs You Need to Start Tracking
As a user experience designer you work towards improving the quality of user interactions and increasing the overall user satisfaction with a product. These are qualitative... Read more →
by Marijana Vukovic August 18, 2018
The importance of user stories for UX design
User stories are a simple but effective tool to help you articulate the user’s perspective and they can make significant difference for the design output. They... Read more →
by Marijana Vukovic July 23, 2018
When Breaking the UX Rules Makes Sense
If you are a UX designer, you do a lot of your work within the boundaries of design principles, common patterns, and best practices. All of... Read more →
by Branko Tomić May 31, 2018
Benefits of Working in the Lean UX Environment
If you are a part of a cross-functional product development team, then you’re probably always looking for ways to work as optimally as possible. And not... Read more →
by Marijana Vukovic March 05, 2018
Here's Why You Definitely Need a Design System
Design has never been more important. It’s an agent of change and a key competitive differentiator for companies in many industries. Why? Because it helps create... Read more →
by Marijana Vukovic February 01, 2018
5 Essential UX Tools You Should be Using in 2018
When it comes to UX design tools, there’s a whole lot of choices out there for every step of the design process. A variety of tool... Read more →
by Marijana Vukovic November 24, 2017
Best Practice Tips for Testing Your App Prototype
The most successful digital products are the ones that users enjoy using. But what we rarely think about is how those products managed to hit all... Read more →
by Marijana Vukovic October 13, 2017
The 6 Pillars of Great UX Design
Designing great digital products is hard. You have to envision something that will consistently delight people so they want to engage with it over and over... Read more →
by Marijana Vukovic July 14, 2017
9 UX Experts Share their No.1 Usability Testing Tip
Usability testing has been at the center of UX/UI design conversations lately, and it’s a concept that is rightfully gaining more importance. Companies are finally realizing... Read more →
by Marijana Vukovic June 14, 2017
What is a UX Audit and Does Your Product Need One?
As UX design aims to make digital products more intuitive, easy and enjoyable to use, it naturally becomes a powerful engine of business growth. The happier... Read more →
by Marijana Vukovic August 07, 2020
Why You Need a User Experience Roadmap
Since the time we first wrote about User Experience strategy, nothing has really changed in terms of industry-wide acceptance of a specific standard or format that... Read more →
by Marijana Vukovic May 15, 2020
6 User Experience Design Trends for 2020
At the beginning of each new year designers are looking at the UX design trends that could help them improve the digital products they’re working on.... Read more →
by Marijana Vukovic January 28, 2020
Why is Visual Storytelling Important for UX?
Designers are storytellers whether they’re aware of it or not. They use visuals instead of words to form an emotional connection with their audience. Lately, we’re... Read more →
by Marijana Vukovic December 11, 2019
Improve Your UX with Strong Visual Hierarchy
The Internet has become a very noisy place. The moment we’re connected, it’s like everything is screaming for our attention — email and social media notifications,... Read more →
by Marijana Vukovic November 07, 2019
The Role of Information Architecture in UX
Information architecture (IA) is an important part of the overall UX design process. It lays out the visual elements hierarchy, functionality, navigation, and interaction for a... Read more →
by Marijana Vukovic September 05, 2019
Should You Be Running Design Sprints?
Design sprints are primarily problem solving tools, but they are also innovation tools. Even though the original design sprint format came from a giant like Google,... Read more →
by Marijana Vukovic August 14, 2019
Why Illustrations Matter in UX Design
Illustrations have become an important part of user interfaces, serving both as a functional element and a tool for communicating and delivering brand or product messages.... Read more →
by Dragana Krtinić May 23, 2019
Essential Tips for Creating Great UX Documentation
Most designers are not thrilled about this, but documentation is a huge part of the UX design process. It serves an important goal of moving the... Read more →
by Marijana Vukovic February 28, 2020
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