3 Surprising Things You Can Do With a Prototyping Tool

Designing UI is becoming more complex as designers now need to create complex interfaces for new technologies in order to seamlessly connect people with digital products in a way that feels natural to them. Read more →

by Marijana Mrkalj April 26, 2017

What You Don’t Know about the ROI of UX Testing

UX designers are often in a position where they have to prove the value of user experience to their executives and show them how investing in it will actually pay off. For those still in doubt, let’s look at the obvious and less obvious reasons for investing in usability and user testing. Read more →

by Marijana Mrkalj April 05, 2017

5 Usability Mistakes That are Slowly Killing your Product

Using your application should be a smooth sailing experience for users. Therefore, everything you do as a designer should revolve around blowing wind into your users’ figurative sales. But that’s easier said than done. With so many best practices available to UX designers, there are surprisingly many fatal usability problems in modern apps. So how exactly do we manage to set our products for failure? Read more →

by Marijana Mrkalj January 27, 2017

Caution – early usability testing decides the product’s destiny!

Today, probably more than ever, users are the ones who make definite decisions whether products will be successful or not. A bit spoiled by improved quality and innovations, as well as numerous choices of products, users expectations are pretty high while their interest is very hard to evoke. And this is especially true for the software industry. Read more →

by Tamara Rendulić July 15, 2016

‘Benefits of interactive prototypes AKA: Assumptions killed the cat

People say – curiosity killed the cat. Never completely understood this. Is it promoting not challenging the status quo? In which scenario is it a good thing? Looking from a product developer’s side e.g. I cannot see the setting in which you could say: It was enough, my product is perfect now and I should stop wondering how to improve it. Read more →

by Tamara Rendulić July 08, 2016

Love-hate relationship: SEO and Usability

Every day we are facing a BIG myth - neverending war between SEO and Usability. We are accepting it. Doing nothing about it. And this makes us furious. Well, that's enough! Read more →

by Tanja Tanacković July 01, 2016

Usability testing – Expectations vs Reality

The fact: User should NEVER EVER feel helpless or stupid! When it comes to the usability, there is a big difference between our assumptions and reality. In order to showcase this, we are bringing you one practical example! Read more →

by Tanja Tanacković June 23, 2016

User persona – your best friend in a design process

A disclaimer: persona is not really an individual, but rather a merge of research results gathered from observing many different people, who are true representatives of a certain category. Cold data are not what you’re looking for. The key lies in their anthropomorphization. Read more →

by Tamara Rendulić April 15, 2016

Designer vs Developer: Who’s right?

There is an ongoing story about the collision between designers and developers. Many potential and actual designer-developer problematic interactions can be prevented by keeping some simple directions in mind. Read more →

by Tamara Rendulić March 15, 2016

UX is about translation

If you want to get closer to users and make them feel comfortable while using your product, you should adapt it to their needs. Good user experience requires localization of your product, and this stands equally for different platforms as well as different cultures. Read more →

by Tamara Rendulić March 09, 2016

Secrets of awesome UX teams

All productive and harmonic teams have in common certain practices which stick them together more closely. While all of this will help you to organize UX team, there are some specific practices good to have in mind in order to create perfect UX environment. Read more →

by Tamara Rendulić February 25, 2016

These are the people you wish to have in your UX team

UX design teams in enterprise environments are not a surprise anymore. Successful ones are consisted of capable and passionate individuals ready and steady to work in a cross-functional teams and dynamic atmosphere. Read more →

by Tamara Rendulić February 18, 2016

Want to nail usability testing? Create tasks!

Whether you conduct usability testing on paper sketches, clickable images, high-fidelity prototypes or fully working systems, effective tasks set upon users are essential for test success. Carefully assembled tasks reveal products strengths or drawbacks and make communication with users fruitful and meaningful. Read more →

by Tamara Rendulić February 11, 2016

Behind every successful UX there is a well thought out psychology

In order to build something meaningful, designers have to work within certain psychological framework. In other words, they have to be comfortable with concepts through which people are adopting new stuff, making connections, relate to things, learn, etc. This is not easy, but there are certain patterns of user’s behaviour which are predictable and good to have in mind in order to create great UX. Read more →

by Tamara Rendulić February 09, 2016

5 basic principles of UX

There are (at least) five basic principles to stick to in order to end up with products which users will enjoy using. Even though someone could say that these are not really sufficient, one is for sure – they are necessary for good UX. Check out the principles we found to be important to guide design process and keep your UX team on the same and right path. Read more →

by Tamara Rendulić February 08, 2016

Most common UX practices for 2015

We were talking with many UX professionals, product owners and designers throughout the year in order to find out what are their biggest pains and hopes when it comes to UX. Enjoy the infographic we prepared for you! Read more →

by Tamara Rendulić December 30, 2015

3 simple steps to get free and awesome feedback from real people

Have you heard about the Square where people gather to discuss usability? Everyone who believes in open communication and idea of sharing without interest are very welcomed to come abroad! Read more →

by Tamara Rendulić December 22, 2015

3 reasons why user research is crucial for your design

If you approach user research appropriately, you will soon find out that it is not just one of the boring boxes you have to check in order to move on with designing. Read more →

by Tamara Rendulić December 18, 2015

What UX designer and construction worker have in common?

Try to imagine your design process as a building of a house. Read more →

by Tamara Rendulić December 11, 2015

How much would you pay to save a product with bad UX?

A product which fails to provide good UX is a proper money eater. Meaning: if you didn’t think on time what customers like, you will be in a real trouble later. Read more →

by Tamara Rendulić December 03, 2015

Empathy maps: way not to end up on products graveyard

How to make sure your product will be appreciated? Try with mapping the emotions of your potential users. Read more →

by Tamara Rendulić November 27, 2015

‘Hell, NO!’ is the answer you want

If we are on the same page in considering products as meant for users and satisfaction of their needs, then user research should be absolutely indisputable part of the UX design process. Read more →

by Tamara Rendulić November 24, 2015

What’s all the fuss about usability?

Users already know how each and every feature of your product is supposed to look like. Read more →

by Tamara Rendulić November 22, 2015

Empathy design: for people made of blood, feelings and needs

Business by itself is all about logic and rational decisions. But, what makes a difference between products or services which are to become popular or easily forgotten is actually emotional engagement. Read more →

by Tamara Rendulić October 26, 2015

What the users want: common mistakes while trying to find out

Simple truth: If you want to target the real needs of your users, test your product with them. Read more →

by Branko Tomić October 15, 2015

The case of 3D Touch

Although Apple is known for great user experiences and many would agree their software is quite easy and pleasure to use, it does not mean they are infallible. Read more →

by Jovan Erčić October 10, 2015

A few tips on finding the perfect free stock photos

Tips and tricks on finding great free stock photos source right for you. Time saver. Read more →

by Branko Tomić October 05, 2015

Best free stock photos resources of our choice

A list of five websites worth of checking out on regular basis. Read more →

by Tamara Rendulić October 03, 2015

Make your prototypes move and interact!

One moving prototype is able to vastly enhance the overall user experience. Read more →

by Branko Tomić October 01, 2015

KonceptApp: best national cloud/data application!

CESA 2015 recognized our revered prototyping tool and encouraged us to keep up the good track. Read more →

by Tamara Rendulić September 23, 2015

Caution – early usability testing decides the product’s destiny!

Caution – early usability testing decides the product’s destiny!

Today, probably more than ever, users are the ones who make definite decisions whether products will be successful or not. A bit spoiled by improved quality and innovations, as well as numerous choices of products, users expectations are pretty high while their interest is very hard to evoke. And this is especially true for the software industry. Read more →

by Tamara Rendulić July 15, 2016

Love-hate relationship: SEO and Usability

Love-hate relationship: SEO and Usability

Every day we are facing a BIG myth - neverending war between SEO and Usability. We are accepting it. Doing nothing about it. And this makes us furious. Well, that's enough! Read more →

by Tanja Tanacković July 01, 2016

Usability testing – Expectations vs Reality

Usability testing – Expectations vs Reality

The fact: User should NEVER EVER feel helpless or stupid! When it comes to the usability, there is a big difference between our assumptions and reality. In order to showcase this, we are bringing you one practical example! Read more →

by Tanja Tanacković June 23, 2016

Want to nail usability testing? Create tasks!

Want to nail usability testing? Create tasks!

Whether you conduct usability testing on paper sketches, clickable images, high-fidelity prototypes or fully working systems, effective tasks set upon users are essential for test success. Carefully assembled tasks reveal products strengths or drawbacks and make communication with users fruitful and meaningful. Read more →

by Tamara Rendulić February 11, 2016

Behind every successful UX there is a well thought out psychology

Behind every successful UX there is a well thought out psychology

In order to build something meaningful, designers have to work within certain psychological framework. In other words, they have to be comfortable with concepts through which people are adopting new stuff, making connections, relate to things, learn, etc. This is not easy, but there are certain patterns of user’s behaviour which are predictable and good to have in mind in order to create great UX. Read more →

by Tamara Rendulić February 09, 2016

3 simple steps to get free and awesome feedback from real people

3 simple steps to get free and awesome feedback from real people

Have you heard about the Square where people gather to discuss usability? Everyone who believes in open communication and idea of sharing without interest are very welcomed to come abroad! Read more →

by Tamara Rendulić December 22, 2015

How much would you pay to save a product with bad UX?

How much would you pay to save a product with bad UX?

A product which fails to provide good UX is a proper money eater. Meaning: if you didn’t think on time what customers like, you will be in a real trouble later. Read more →

by Tamara Rendulić December 03, 2015

Empathy maps: way not to end up on products graveyard

Empathy maps: way not to end up on products graveyard

How to make sure your product will be appreciated? Try with mapping the emotions of your potential users. Read more →

by Tamara Rendulić November 27, 2015

‘Hell, NO!’ is the answer you want

‘Hell, NO!’ is the answer you want

If we are on the same page in considering products as meant for users and satisfaction of their needs, then user research should be absolutely indisputable part of the UX design process. Read more →

by Tamara Rendulić November 24, 2015

What the users want: common mistakes while trying to find out

What the users want: common mistakes while trying to find out

Simple truth: If you want to target the real needs of your users, test your product with them. Read more →

by Branko Tomić October 15, 2015

KonceptApp: best national cloud/data application!

KonceptApp: best national cloud/data application!

CESA 2015 recognized our revered prototyping tool and encouraged us to keep up the good track. Read more →

by Tamara Rendulić September 23, 2015

User persona – your best friend in a design process

User persona – your best friend in a design process

A disclaimer: persona is not really an individual, but rather a merge of research results gathered from observing many different people, who are true representatives of a certain category. Cold data are not what you’re looking for. The key lies in their anthropomorphization. Read more →

by Tamara Rendulić April 15, 2016

Designer vs Developer: Who’s right?

Designer vs Developer: Who’s right?

There is an ongoing story about the collision between designers and developers. Many potential and actual designer-developer problematic interactions can be prevented by keeping some simple directions in mind. Read more →

by Tamara Rendulić March 15, 2016

Secrets of awesome UX teams

Secrets of awesome UX teams

All productive and harmonic teams have in common certain practices which stick them together more closely. While all of this will help you to organize UX team, there are some specific practices good to have in mind in order to create perfect UX environment. Read more →

by Tamara Rendulić February 25, 2016

These are the people you wish to have in your UX team

These are the people you wish to have in your UX team

UX design teams in enterprise environments are not a surprise anymore. Successful ones are consisted of capable and passionate individuals ready and steady to work in a cross-functional teams and dynamic atmosphere. Read more →

by Tamara Rendulić February 18, 2016

What UX designer and construction worker have in common?

What UX designer and construction worker have in common?

Try to imagine your design process as a building of a house. Read more →

by Tamara Rendulić December 11, 2015

What’s all the fuss about usability?

What’s all the fuss about usability?

Users already know how each and every feature of your product is supposed to look like. Read more →

by Tamara Rendulić November 22, 2015

KonceptApp: best national cloud/data application!

KonceptApp: best national cloud/data application!

CESA 2015 recognized our revered prototyping tool and encouraged us to keep up the good track. Read more →

by Tamara Rendulić September 23, 2015

Want to nail usability testing? Create tasks!

Want to nail usability testing? Create tasks!

Whether you conduct usability testing on paper sketches, clickable images, high-fidelity prototypes or fully working systems, effective tasks set upon users are essential for test success. Carefully assembled tasks reveal products strengths or drawbacks and make communication with users fruitful and meaningful. Read more →

by Tamara Rendulić February 11, 2016

Empathy design: for people made of blood, feelings and needs

Empathy design: for people made of blood, feelings and needs

Business by itself is all about logic and rational decisions. But, what makes a difference between products or services which are to become popular or easily forgotten is actually emotional engagement. Read more →

by Tamara Rendulić October 26, 2015

Make your prototypes move and interact!

Make your prototypes move and interact!

One moving prototype is able to vastly enhance the overall user experience. Read more →

by Branko Tomić October 01, 2015

3 Surprising Things You Can Do With a Prototyping Tool

3 Surprising Things You Can Do With a Prototyping Tool

Designing UI is becoming more complex as designers now need to create complex interfaces for new technologies in order to seamlessly connect people with digital products in a way that feels natural to them. Read more →

by Marijana Mrkalj April 26, 2017

What You Don’t Know about the ROI of UX Testing

What You Don’t Know about the ROI of UX Testing

UX designers are often in a position where they have to prove the value of user experience to their executives and show them how investing in it will actually pay off. For those still in doubt, let’s look at the obvious and less obvious reasons for investing in usability and user testing. Read more →

by Marijana Mrkalj April 05, 2017

UX Strategy: What is it and do you really need one?

UX Strategy: What is it and do you really need one?

Read more →

by Marijana Mrkalj March 09, 2017

5 Usability Mistakes That are Slowly Killing your Product

5 Usability Mistakes That are Slowly Killing your Product

Using your application should be a smooth sailing experience for users. Therefore, everything you do as a designer should revolve around blowing wind into your users’ figurative sales. But that’s easier said than done. With so many best practices available to UX designers, there are surprisingly many fatal usability problems in modern apps. So how exactly do we manage to set our products for failure? Read more →

by Marijana Mrkalj January 27, 2017

Caution – early usability testing decides the product’s destiny!

Caution – early usability testing decides the product’s destiny!

Today, probably more than ever, users are the ones who make definite decisions whether products will be successful or not. A bit spoiled by improved quality and innovations, as well as numerous choices of products, users expectations are pretty high while their interest is very hard to evoke. And this is especially true for the software industry. Read more →

by Tamara Rendulić July 15, 2016

‘Benefits of interactive prototypes AKA: Assumptions killed the cat

‘Benefits of interactive prototypes AKA: Assumptions killed the cat

People say – curiosity killed the cat. Never completely understood this. Is it promoting not challenging the status quo? In which scenario is it a good thing? Looking from a product developer’s side e.g. I cannot see the setting in which you could say: It was enough, my product is perfect now and I should stop wondering how to improve it. Read more →

by Tamara Rendulić July 08, 2016

User persona – your best friend in a design process

User persona – your best friend in a design process

A disclaimer: persona is not really an individual, but rather a merge of research results gathered from observing many different people, who are true representatives of a certain category. Cold data are not what you’re looking for. The key lies in their anthropomorphization. Read more →

by Tamara Rendulić April 15, 2016

UX is about translation

UX is about translation

If you want to get closer to users and make them feel comfortable while using your product, you should adapt it to their needs. Good user experience requires localization of your product, and this stands equally for different platforms as well as different cultures. Read more →

by Tamara Rendulić March 09, 2016

5 basic principles of UX

5 basic principles of UX

There are (at least) five basic principles to stick to in order to end up with products which users will enjoy using. Even though someone could say that these are not really sufficient, one is for sure – they are necessary for good UX. Check out the principles we found to be important to guide design process and keep your UX team on the same and right path. Read more →

by Tamara Rendulić February 08, 2016

Most common UX practices for 2015

Most common UX practices for 2015

We were talking with many UX professionals, product owners and designers throughout the year in order to find out what are their biggest pains and hopes when it comes to UX. Enjoy the infographic we prepared for you! Read more →

by Tamara Rendulić December 30, 2015

3 simple steps to get free and awesome feedback from real people

3 simple steps to get free and awesome feedback from real people

Have you heard about the Square where people gather to discuss usability? Everyone who believes in open communication and idea of sharing without interest are very welcomed to come abroad! Read more →

by Tamara Rendulić December 22, 2015

How much would you pay to save a product with bad UX?

How much would you pay to save a product with bad UX?

A product which fails to provide good UX is a proper money eater. Meaning: if you didn’t think on time what customers like, you will be in a real trouble later. Read more →

by Tamara Rendulić December 03, 2015

Empathy maps: way not to end up on products graveyard

Empathy maps: way not to end up on products graveyard

How to make sure your product will be appreciated? Try with mapping the emotions of your potential users. Read more →

by Tamara Rendulić November 27, 2015

What’s all the fuss about usability?

What’s all the fuss about usability?

Users already know how each and every feature of your product is supposed to look like. Read more →

by Tamara Rendulić November 22, 2015

Empathy design: for people made of blood, feelings and needs

Empathy design: for people made of blood, feelings and needs

Business by itself is all about logic and rational decisions. But, what makes a difference between products or services which are to become popular or easily forgotten is actually emotional engagement. Read more →

by Tamara Rendulić October 26, 2015

What the users want: common mistakes while trying to find out

What the users want: common mistakes while trying to find out

Simple truth: If you want to target the real needs of your users, test your product with them. Read more →

by Branko Tomić October 15, 2015

The case of 3D Touch

The case of 3D Touch

Although Apple is known for great user experiences and many would agree their software is quite easy and pleasure to use, it does not mean they are infallible. Read more →

by Jovan Erčić October 10, 2015

A few tips on finding the perfect free stock photos

A few tips on finding the perfect free stock photos

Tips and tricks on finding great free stock photos source right for you. Time saver. Read more →

by Branko Tomić October 05, 2015

Best free stock photos resources of our choice

Best free stock photos resources of our choice

A list of five websites worth of checking out on regular basis. Read more →

by Tamara Rendulić October 03, 2015

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